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Marketing your startup begins with understanding your Communities!

from Friday 18 November 2016 to Saturday 19 November 2016
InCOWORK inCOWORK Milano Montegani, Via Lodovico Montegani, 23, Milano, MI, Italia
from 09:30 to 14:00

About the Workshop

Why we created it

Startup marketing is no child’s game. There are many theories and case studies and many ways to do it but they all have one common challenge: they are focused on “target audiences” and on segmented storytelling.

Often “Marketing strategy” and “business growth” (or growth hacking) strategy are perceived as two different things, aimed at different goals.


What’s different about it

Engagement Strategy is new and different approach, based on a unique model developed by Elinor Cohen, over years of working with startups and other businesses and accompanying their growth.

In this workshops you will get a chance to experience the model, learn about a different, community based, approach to marketing and business development, and practice perfecting your pitch and story, unifying it to one consistent and relevant message to all your communities.


What you get

Participants will have a chance to practice, network, ask questions and receive practical tools and tips for creating a strong strategy for their venture. One that will help them market to potential clients, reach investors, engage influencers & media, identify potential strategic partners and even competitors they didn’t think about.


Some of the topics we will cover

  • Pitching your idea to potential clients, to potential investors, to potential strategic partners, to the media - Does different people =different stories?
  • Challenges: Consistent Storytelling & Product-market fit
  • Community Management - what is it really and why is it important to a startup, or any company really

  • Breaking some Community Management Myths

  • The 3Ws model

  • Pitching your story the right way, to the right people

  • How do you market your startup in a better, easier and more cost effective way (especially if you still have no team)

  • Creating a marketing strategy - the process

And more!

The workshop is hands on. Participants will be able to actually work on their own idea/venture and come out of the workshop with a list of tools and an organized process for work. They will also receive an empty marketing template to help make everything easier.


Meet your mentor: Elinor Cohen

Elinor Cohen is an Engagement Strategist (a combination of Community Management, Content Marketing, Online Marketing and Social PR), dedicated to helping brands grow, evolve and engage.

Focused on the Human aspect of anything and everything around us and remembering that all business is done with and between people, she works with brands to help them evolve and adopt the B2P approach – Business to People. Based in the world’s innovation hub – Israel, the Start-up nation – Elinor is working globally with brands from around the world.

 Elinor is the creator of the 3W’s model for engagement strategy and trains founders, executives and marketing managers worldwide in strategy, business growth, social media and community management.

Elinor is the founder of The Social Fairy and co-founder of The Engagement Strategy groups. 


Meet the organizer : Andrea Romoli

Since 2014 Andrea organizes  events in Italy like Lean Startup Machine workshop, Mashable Social Media Day and Protohack hackathon; he is also actively involved in the Milanese startup ecosystem and also the curator of DigitalDistrict agenda of digital events and editor of Startup Guide for Milano.

In the last five years he has been working for some different social media agencies doing Community Manager experiences, improving his know-how managing social media profiles, social media monitoring platforms,and managing forum and community for different customers.

In his previous job life he was a geek technician.

Find the route with your means of transport
inCOWORK Milano Montegani, Via Lodovico Montegani, 23, Milano, MI, Italia